Review of MILK Shirts: Shirts for the quintessential gentleman

Hong Kong is not without its fair share of tailors that specialise in men's shirts.

Despite this, MILK Shirts founder, Sheetal Pritmani, was not afraid to take the plunge by launching her brand of both ready-to-wear and made-to-measure men's shirts in Hong Kong three years ago.

The brand started as an online store and began by producing predominantly white, high quality shirts with a classic, clean and minimalist style. Now though, an array of tasteful and refined colours are available, including light grey, pink, purple, and light blue, and MILK Shirts's fan base has grown to the extent that a showroom in TST has now been opened.

The label offers a variety of different fabrics, including linen and two ply 100% cotton. The material is clearly superior to that frequently used by other tailors in Hong Kong and China, which is of little surprise given that it is carefully sourced from the top mills in Europe.

A closer examination of the shirts reveals top-of-the-line quality, with mother of pearl buttons from Australia (which are of exceptional quality, allowing for easy buttoning of the shirts), and steel collar stays. Both of these also have the classic MILK touch, with one of the buttons displaying the subtly beautiful stitching of the letter "M", and the steel collar stays each being engraved with the word MILK.

For those who want personalised service, you can make an appointment to drop by their showroom, where Sheetal will give you the rundown on the 10+ different collars, the variety of different cuff styles, and the patterned contrasts (which are used in the cuff and against the shirt lining). Men will enjoy the attention to detail that Sheetal pays to ensure they look polished and professional, and her advice on matching colours and cotton count is invaluable. Consultations generally take anywhere from between 15-45 minutes, depending on how much guidance the customer prefers. No second fitting is necessary, and the shirts are delivered around the world in under two weeks.

For those who don't want to bother with personalised service, you can either opt to buy the ready-to-wear items from the website, or enter your own measurements into their online made-to-measure system, so that the shirts will be made to fit you. These measurements will be retained in their system, which makes buying additional shirts an absolute breeze.

Use the coupon code "LSLOOKBOOK" at the check out and receive 10% off - valid only until 31 August 2015!

xx Carmen

PS. MILK Shirts is co-hosting a Summer pop up store from Friday 31 July until Sunday 2 August at Shop H307 in PMQ on Aberdeen Street, Central from 11:00 am until 8 pm. They'll be having cocktails at this location from 6:30 pm until 9:30 pm this Friday 31 July to celebrate - so RSVP at and pop by to check out their great shirts!

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